Global Brand Agent — Data-Driven

We know what sells. Before it hits the shelves.

70+
Years launching brands
Global brand partners
4
Channels: airports, border, cruise, inflight
UK — EUROPE — USA
Global hubs

Brand partners

Brands we're proud to represent.

A focused portfolio spanning beauty, wellness, timepieces, jewellery, eyewear, confectionery and water — both licensed and volume.

  • Korean Beauty & Tech
    BeautyPro logo

    Korean Beauty & Tech

    Since 2010, BEAUTYPRO has championed the K-Beauty movement with plant-based, 100% natural, multi-award-winning formulas made with minimal ingredients — one of the fastest-growing K-Beauty brands in global travel retail.

  • Korean Skincare
    Wonderbalm logo

    Korean Skincare

    WONDERBALM is redefining everyday skincare — the award-winning, 100% natural, plant-based multipurpose hero that replaces a whole routine. Tried, tested and trusted to deliver real results, from problematic skin to daily dryness, wherever life takes you.

  • Body & Skin Care
    Grounded logo

    Body & Skin Care

    GROUNDED is redefining accessible beauty and skincare, combining premium-quality formulations, wellness-inspired innovation and compelling price points to deliver the products today's consumers want.

  • Hair Health
    Manta logo

    Hair Health

    MANTA has redefined hair care with its multi-award-winning, patented hairbrush technology designed to minimise breakage while promoting healthier, stronger hair. Created from a deeply personal need, the brand combines salon expertise with innovative FLEXGUARD™ technology to deliver an ultra-gentle brushing experience trusted by consumers, hair professionals and beauty retailers worldwide.

  • Hair Care
    milk_shake logo

    Hair Care

    milk_shake® is a professional salon haircare brand loved by stylists and clients worldwide. Enriched with milk proteins, fruit extracts and nourishing botanicals, milk_shake® blends the best of nature with advanced hair science to deliver professional-quality results at home or in the chair. From restoring softness and boosting shine to protecting colour and taming frizz, every formula is designed to care for your hair’s health and beauty, every single day.

  • Health & Wellness
    Vitalife Drop logo

    Health & Wellness

    VITALIFE is redefining the future of wellness by disrupting established categories and transforming traditional formats into smarter, more convenient solutions across hydration, vitamins and clean energy — pioneering new categories and shaping the trends of tomorrow.

  • Confectionery
    Beemax logo

    Confectionery

    A fresh take on an established category — fun, irresistible chocolate creations for all ages. Bold flavours, playful formats and strong gifting appeal, cutting through the noise as the perfect impulse buy for travel retail.

  • Natural Spring Water
    White Rock logo

    Natural Spring Water

    White Rock is a refreshing natural spring water drawn from an ancient source beneath the Yorkshire Pennines, filtered through mineral-rich Greenmoor rock for its unique character and taste. Now a UK top 5 water brand with over 110 million litres consumed annually, White Rock offers strong sales at an accessible price point and an attractive commercial proposition for retailers.

  • Licensed Natural Spring Water
    PULSE+ logo

    Licensed Natural Spring Water

    PULSE+ delivers a premium hydration experience through exceptional product quality, sustainability and globally recognised licensed partnerships. Reusable aluminium bottles replace single-use plastic, featuring iconic licensed properties across entertainment and sport to transform hydration into a collectible lifestyle product — ideal for airports, airlines, cruise and travel retail.

  • Eyewear
    Bloc logo

    Eyewear

    Disrupting the established eyewear market with market-leading optical grade quality and trend-driven design, at price points consumers can't resist.

  • Watches
    G-SHOCK logo

    Watches

    Iconic shock-resistant technology since 1983. Bold, durable and globally recognised — a lifestyle brand travellers trust.

  • Ladies Jewellery & Watches
    Aura Aqua logo

    Ladies Jewellery & Watches

    Aura Aqua makes waterproof jewellery effortless — easy wearing, easy living and easy loving. Crafted with premium 18ct gold PVD plating, every piece is waterproof, tarnish-resistant and made for everyday wear.

  • Ladies Jewellery & Watches
    Ashley & Taylor logo

    Ladies Jewellery & Watches

    Ashley & Taylor creates trend-led jewellery and watches made for the ever-changing Gen Z consumer, combining on-trend design with accessible price points.

  • Pearl Jewellery
    Kyoto Pearl logo

    Pearl Jewellery

    Since 1992, Kyoto Pearl has made the timeless elegance of freshwater pearls accessible to everyone, combining hand-crafted designs with sterling silver craftsmanship and exceptional value. Backed by over 25 years of pearl expertise, Kyoto Pearl blends quality, heritage and affordability into giftable pieces that drive volume, impulse purchase and incremental sales across a broad audience.

  • Men's Jewellery & Watches
    Wolfe & Jackson logo

    Men's Jewellery & Watches

    Wolfe & Jackson was born for the modern explorer, inspired by our founder's years of travel and passion for the extraordinary. Purposefully designed watches and jewellery combine adventure-led styling, craftsmanship and accessible price points, made to travel, wear and collect.

  • Charm Jewellery
    Emojem logo

    Charm Jewellery

    Emojem turns feelings into fun, wearable moments, with playful, emoticon-inspired jewellery designed to let kids express exactly how they feel. Colourful, collectible and highly giftable, Emojem combines accessible price points with strong impulse and repeat-purchase appeal, making it a natural volume and incremental sales driver.

What we are

Data-driven. Experienced. Strategic.

  • Data-driven

    Our advanced data intelligence system continuously monitors consumer trends, spending behaviours, market conditions and emerging opportunities, giving us a clear view of where the market is heading. We understand the data before engaging with potential new brand partners, ensuring every launch is backed by insight, commercial opportunity and genuine consumer demand — not guesswork.

  • Experienced

    70+ years of combined GTR experience, with our senior team bringing extensive commercial leadership experience from running brands and businesses within major organisations. We understand the bigger commercial picture — from brand positioning, consumer demand and pricing to distribution and retail strategy. We see beyond the sale, building sustainable growth, stronger partnerships and long-term value.

  • Strategic

    Independent, agile and commercially focused, we challenge the status quo, spot opportunities and find smarter ways to win. We move quickly, think differently and build strategies designed to deliver measurable growth and long-term value.

The Magnify method

Data-driven

Magnify method — analysing global demand, spotting travel-retail gaps, matching brands to markets
  1. 01
    Spot
    Travel-retail gaps

    We see past the white noise, spot the gaps and bring in the right brands consumers want — driving incremental sales, stronger engagement and greater commercial value.

  2. 02
    Analyse
    Consumer demand

    We track what’s trending and top-selling in global domestic markets, across all channels, then introduce those high-demand brands into Global Travel Retail.

  3. 03
    Match
    The right brand

    We don't just find gaps. We find better solutions.

  4. 04
    Launch
    Day-one performance

    Data-backed, ready-to-list, built to sell.

For buyers — proven, ready-to-list products that perform from day one.

For brands — an evidence-backed route into new global markets.

Choose your path

Whether you're buying or looking to expand your brand into new global markets — your journey starts here.

For Buyers

De-risked. Ready-to-list. Evidence-backed.

We know what sells before it launches. Proven performance, from day one.

Request our brand deck
  • Trend-validated in domestic markets
  • Ready-to-list packaging & compliance
  • Fully aware of trading term expectations
  • Performance-backed by category data

Regional Leadership

The people behind the data, the opportunities, and the delivery.

  • Martin Lovatt — Founder

    Founder

    25+ years in international sales and global travel retail, having held senior, director-level roles within established brands. Recognised for spotting emerging trends and building high-growth brands — forging long-term partnerships with leading retailers, airlines and cruise operators worldwide.

    Martin Lovatt
    Founder
  • Lenny Di'Cristofano — Regional Director — The Americas

    Regional Director — The Americas

    40+ years in global travel retail, Founder of Magnify's US subsidiary, WorldClassBrands. Early career built on the successful growth and exit of a major international jewellery brand's Americas business — the foundation for the deep entrepreneurial expertise and established relationships he brings across the region today.

    Lenny Di'Cristofano
    Regional Director — The Americas
  • Michalis Michaelides — Regional Director — EMEA

    Regional Director — EMEA

    Travel retail and duty-free specialist with 15+ years in international brand development and market expansion. A Fellow Chartered Accountant and former KPMG professional, combining commercial expertise with financial and strategic discipline.

    Michalis Michaelides
    Regional Director — EMEA
  • Chara Michaelidou — Director of Strategic Partnerships

    Director of Strategic Partnerships

    20+ years in global travel retail, including senior buying and commercial leadership roles at Aer Rianta International. Globally recognised for her negotiation strength and award-winning brand and retail management projects across Cyprus and Abu Dhabi airports.

    Chara Michaelidou
    Director of Strategic Partnerships

Let's talk

Our team's track record spans over 70 years of successfully launching and growing brands in global travel retail.

Let's get started. We'd love to hear from you.

Send us a message

Submissions are sent to success@magnifybrands.co.uk.

Magnify

© 2026 Magnify. All rights reserved.